See how we work with our partners to deliver measurable results against their objectives.
Partner
Canada Pacific’s (CP) business of transporting goods across North America allows us to donate rail shipments to Food Banks Canada. Through a multi-year, million dollar in-kind donation, CP provides transportation services to Food Banks Canada in support of their national food sharing program. Additionally, each year CP’s Holiday Train travels from community to community raising food, funds and awareness for local food banks through free concerts in more than 150 locations.
Together, Food Banks Canada and Egg Farmers of Canada have provided regional members with the ability to activate and leverage their core business in delivering value locally that collectively has national impact. This partnership has been highlighted through a dedicated social media campaign in 2016 to remind Canadians that hunger does not take a vacation, and amplified in 2017 through a multi-partner campaign with French’s Ketchup.
Enterprise committed part of a $60 million grant to three charities over six years, focused on combating hunger globally. Food Banks Canada is leveraging Enterprise’s $9 million commitment to increasing the capacity of the foodbanking network in Canada in order to increase their food acquisition capabilities, share food more efficiently, and build peer knowledge around operations. Enterprise employees are engaged through corporate volunteerism programs at the local and national level and through Enterprise’s commitment to distribute additional local grants in communities where their employees live.
In 2015 French’s Canada partnered with Food Banks Canada to launch its new ketchup product. When an unanticipated viral post highlighting French’s use of Canadian tomatoes delivered a unique opportunity to communicate French’s value proposition, Food Banks Canada was core to the resulting strategy, shaping and amplifying the narrative to Canadian consumers. Leveraging a fully integrated marketing plan to support this partnership is fundamental in exceeding the partnership objectives.
Nourishing Minds is the The Hershey Company’s shared social purpose and commitment to investing in programs that connect nutrition and education for children. To bring it to life in Canada, Hershey’s funded the development of Food Banks Canada’s Food Explorers program which provides children who access food banks with education about food and nutrition in a fun, welcoming manner.
Moving beyond simply writing a cheque, Hershey’s also aims to use the skills and assets of their business to make a difference – and in this case their biggest asset is their employee base. By bringing employees together to support child hunger initiatives through a variety of engagement activities, The Hershey Company in Canada is not only able to deliver on their global CSR platform, but also keep a young, talented workforce active and engaged!
Kellogg Canada expressed a desire to strengthen its partnership with Food Banks Canada and more overtly link its ongoing commitment with its global signature cause platform Breakfasts for Better Days. A long-time partner of Food Banks Canada, Kellogg Canada readily supported After the Bell, Food Banks Canada’s child hunger program. As part of this initiative, Food Banks Canada helped connect Kellogg Canada with local food banks and worked with them on an awareness program to generate media attention around the issue of childhood hunger during the summer months.
Loblaw’s relationship with food banks across Canada began through local engagement at the store level. After a number of years, Loblaw moved their relationship to the national level and continued to grow their branded biannual Food and Fund Drive. In addition, they were able to leverage a collective message, coordinated programming and refined reporting. This organic growth resulted in a national partnership that continues to evolve through innovations including vendor engagement in an initiative called Save It Forward that allows customers to feed more Canadian families through their purchases.
Recognizing the need for a fully integrated campaign, Subway and Food Banks Canada worked together to build out a social component to Subway’s National Sandwich Day promotion. The campaign became a “buy one, get one, give one” promotion with the customer purchasing a meal for themselves and receiving a free sandwich, plus Subway Canada donated the value of one meal to a local food bank. Full multi-channel integration came from influencers, a creative Snapchat lens and boosts on social media as well as traditional media support.
As the world’s largest food retailer, Walmart is committed to helping deliver on this key necessity of life. The Walmart Foundation and Walmart Canada work closely together with Food Banks Canada to address food insecurity in Canada through a combination of funding and in-store support of the food bank network. The Walmart Foundation supports hunger relief in Canada by funding capacity building through grants which address infrastructure needs such as fridges, freezers, trucks, vans and warehousing equipment. This increased capacity helps ensure the maximum amount of food can be recovered through any food donors from whom Food Banks Canada wishes to receive donations.
Walmart Canada also supports the fight against hunger through its 410 stores across the country. Each location participates in the Retail Food Program, which pairs Walmart Canada stores with a local food bank to donate surplus food. Additionally, Walmart Canada recently launched its “Fight Hunger. Spark Change.” campaign, a nationwide initiative in-store to encourage the public to join the fight against hunger by combining Walmart’s corporate donations with supplier donations through product purchases and customer donations at the register.
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