See how we work with our Partners

See how our partnerships can make an impact on hunger in Canada

Our Partners

Delivering consumable goods and deepening community commitments

By using its core service of transportation to meet the Food Banks’ mandate, CP demonstrates its deep commitment to Canadian communities

Partner

CP’s business of transporting goods across North America allows us to donate rail shipments to Food Banks Canada. Through a multi-year, million dollar in-kind donation, CP provides transportation services to Food Banks Canada in support of their national food sharing program. Additionally, each year CP’s Holiday Train travels from community to community raising food, funds and awareness for local food banks through free concerts in more than 150 locations.

RESULTS AND IMPACT

  • 211,414 kilograms (466,090 pounds) of food is shared across Canada through CP-donated services
  • Over $1 million and 250,000 pounds of food is secured annually for community food banks across Canada and the United States

Uniting egg farmers coast to coast

By offering its members tangible ways to engage locally, Egg Farmers of Canada creates a national narrative

Partner

HOW WE MADE THIS HAPPEN

Together, Food Banks Canada and Egg Farmers of Canada have provided regional members with the ability to activate and leverage their core business in delivering value locally that collectively has national impact. This partnership has been highlighted through a dedicated social media campaign in 2016 to remind Canadians that hunger does not take a vacation, and amplified in 2017 through a multi-partner campaign with French’s Ketchup.

RESULTS AND IMPACT

  • 1.75 million eggs donated annually and shared across all provinces
  • More than 2.5 million social impressions delivered on Twitter and 700,000 impressions on Facebook with engagement rates of more than 20%
  • A total of 200,000 meals donated through a joint campaign with French’s

Make a significant impact around a global issue

Enterprise marked its 60th anniversary in the company’s history with a major investment in social change

Partner

HOW WE MADE THIS HAPPEN

Enterprise committed part of a $60 million grant to three charities over six years, focused on combating hunger globally. Food Banks Canada is leveraging Enterprise’s $9 million commitment to increasing the capacity of the foodbanking network in Canada in order to increase their food acquisition capabilities, share food more efficiently, and build peer knowledge around operations. Enterprise employees are engaged through corporate volunteerism programs at the local and national level and through Enterprise’s commitment to distribute additional local grants in communities where their employees live.

RESULTS AND IMPACT

  • In Year One of the partnership, Enterprise’s grant has already delivered measurable results in increasing collaboration around food acquisition and sharing within the food banking network.

Launch a new product in a competitive category

Integration of cause differentiates French’s ketchup from the competition

Partner

HOW WE MADE THIS HAPPEN

In 2015 French’s Canada partnered with Food Banks Canada to launch its new ketchup product. When an unanticipated viral post highlighting French’s use of Canadian tomatoes delivered a unique opportunity to communicate French’s value proposition, Food Banks Canada was core to the resulting strategy, shaping and amplifying the narrative to Canadian consumers. Leveraging a fully integrated marketing plan to support this partnership is fundamental in exceeding the partnership objectives.

RESULTS AND IMPACT

  • 132% lift in sales for French’s ketchup
  • Partnership expansion to include multiple brands in the French’s family and collaboration with other aligned Food Banks Canada partners
  • Development of a three-year partnership agreement between French’s and Food Banks Canada

Galvanize your employee base

Connecting employees to the national commitment

Partner

HOW WE MADE THIS HAPPEN

Nourishing Minds is the The Hershey Company’s shared social purpose and commitment to investing in programs that connect nutrition and education for children. To bring it to life in Canada, Hershey’s funded the development of Food Banks Canada’s Food Explorers program which provides children who access food banks with education about food and nutrition in a fun, welcoming manner.

Moving beyond simply writing a cheque, Hershey’s also aims to use the skills and assets of their business to make a difference – and in this case their biggest asset is their employee base. By bringing employees together to support child hunger initiatives through a variety of engagement activities, The Hershey Company in Canada is not only able to deliver on their global CSR platform, but also keep a young, talented workforce active and engaged!

RESULTS AND IMPACT

  • In just six months, Hershey’s employees raised an additional $27,000 for Food Banks Canada’s summer food pack program for kids, resulting in 3,400 additional food packs
  • More than 35% of Hershey’s head office employees participated in the volunteer event in support of Food Banks Canada's After the Bell child hunger program 

Activate a global program in Canada

Kellogg Canada brought a global cause program to life in Canada with Food Banks Canada

Partner

HOW WE MADE THIS HAPPEN

Kellogg Canada expressed a desire to strengthen its partnership with Food Banks Canada and more overtly link its ongoing commitment with its global signature cause platform Breakfasts for Better Days. A long-time partner of Food Banks Canada, Kellogg Canada readily supported After the Bell, Food Banks Canada’s child hunger program. As part of this initiative, Food Banks Canada helped connect Kellogg Canada with local food banks and worked with them on an awareness program to generate media attention around the issue of childhood hunger during the summer months.

RESULTS AND IMPACT

  • Through Breakfasts for Better Days, Kellogg’s goal was to provide one billion servings of cereal and snacks to children and families in need by 2016. The Kellogg Company far surpassed its goal by providing more than 1.9 billion servings of food in Canada and around the world by the end of 2016. Its new goal is to create three billion Better Days for people worldwide by 2025.
  • Kellogg Canada made a $70,000 financial contribution to Food Banks Canada in support of After the Bell, which helped Food Banks Canada expand the pilot program to additional communities.

Activate locally through a coordinated national campaign

Loblaws seeks to feed its neighbours through store-level campaigns and contributions to food banks across the country

Partner

HOW WE MADE THIS HAPPEN

Loblaw’s relationship with food banks across Canada began through local engagement at the store level. After a number of years, Loblaw moved their relationship to the national level and continued to grow their branded biannual Food and Fund Drive. In addition, they were able to leverage a collective message, coordinated programming and refined reporting. This organic growth resulted in a national partnership that continues to evolve through innovations including vendor engagement in an initiative called Save It Forward that allows customers to feed more Canadian families through their purchases.

RESULTS AND IMPACT

  • Over 4 million pounds in surplus food recovered from Loblaw stores through the Retail Food Program since 2013.
  • Over $16 million and over 14 million pounds of food has been raised by customers through the bi-annual Loblaw Food and Fund Drive since 2009.
  • The new Save It Forward campaign generated over $600K since its inception in Fall 2016

Drive traffic into restaurant locations

Enhancing an existing campaign by integrating a cause call to action

Partner

HOW WE MADE THIS HAPPEN

Recognizing the need for a fully integrated campaign, Subway and Food Banks Canada worked together to build out a social component to Subway’s National Sandwich Day promotion. The campaign became a “buy one, get one, give one” promotion with the customer purchasing a meal for themselves and receiving a free sandwich, plus Subway Canada donated the value of one meal to a local food bank. Full multi-channel integration came from influencers, a creative Snapchat lens and boosts on social media as well as traditional media support.

RESULTS AND IMPACT

  • Over 550,000 meals raised and shared in Year One of the campaign
  • Subway was named Innovator of the Year for Food Banks Canada's Corporate Partnership Awards in 2016

Help build strong communities

Walmart Canada and the Walmart Foundation work with Food Banks Canada to address food insecurity in Canada through a combination of funding and in-store support of the food bank network.

Partner

HOW WE MADE THIS HAPPEN

As the world’s largest food retailer, Walmart is committed to helping deliver on this key necessity of life. The Walmart Foundation and Walmart Canada work closely together with Food Banks Canada to address food insecurity in Canada through a combination of funding and in-store support of the food bank network. The Walmart Foundation supports hunger relief in Canada by funding capacity building through grants which address infrastructure needs such as fridges, freezers, trucks, vans and warehousing equipment. This increased capacity helps ensure the maximum amount of food can be recovered through any food donors from whom Food Banks Canada wishes to receive donations.

Walmart Canada also supports the fight against hunger through its 410 stores across the country. Each location participates in the Retail Food Program, which pairs Walmart Canada stores with a local food bank to donate surplus food. Additionally, Walmart Canada recently launched its “Fight Hunger. Spark Change.” campaign, a nationwide initiative in-store to encourage the public to join the fight against hunger by combining Walmart’s corporate donations with supplier donations through product purchases and customer donations at the register.

RESULTS AND IMPACT

  • The Walmart Foundation has provided 44 grants totalling over $990K which were shared with food banks coast to coast to build their capacity to acquire, store and share more perishable food in Canada.
  • Over 9.3 million pounds in surplus food recovered from Walmart Canada stores through the Retail Food Donation Program since 2012.
  • 7.8 million meals were donated through the Fight Hunger Spark Change campaign through a vendor partner program and customer round-up campaign.

 
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