Many of our corporate sponsors also operate special campaigns at various times of the year in support of Food Banks Canada. We are grateful for these contributions and the awareness that they bring to the need to assist Canadians living in poverty, and to the work that Food Banks Canada does.
Loblaw Extra Helping Campaign
Thank you to Loblaw and everyone who supported the Spring 2013 Loblaw Extra Helping Food Drive that took place across the country from April 19 – May 9, 2013. In 2009, Loblaw launched one of the largest ever national retail food drives in Canada. This semi-annual Extra Helping Food Drive raises food and funds for national, provincial, and local food bank programs. To date, the program has raised over $5.6 million dollars and over 6.3 million pounds of food for food banks across the country. Dates for the 2013 Holiday Loblaw Extra Helping Food Drive to be announced soon.
Live Right Now on CBC
We are thrilled to announce that we have exceeded our goal of 100,000 shared meals with CBC's Live Right Now campaign. Live Right Now was first launched in 2011 to encourage and support Canadians to live healthier lives. This year, CBC partnered with Food Banks Canada to challenge Canadians to eat together more often and share 100,000 meals. For every meal that was registered on the LiveRightNow.ca website, a meal will be donated to a family in need - courtesy of Live Right Now sponsors Loblaw Companies Limited, through their President's Choice brand, and Dairy Farmers of Canada. Thank you all for your support, we did it!
Huggies Every Little Bottom Program
One in five Canadian Moms struggle to provide their children with an essential need – clean, dry disposable diapers. Huggies® Every Little Bottom is proud to partner with Food Banks Canada to address the critical issue of diaper need. In 2010, Every Little Bottom donated 2.5 million diapers in Canada and plans to reach this goal once again in 2012. To learn more and get involved, visit EveryLittleBottom.com.